The Importance of Your Top Selling Zazzle Products

zazzlefan February 20, 2012 0

Identifying Your Top Products Using the 80/20 Rule

Do you realize that the top 1% of your products on Zazzle probably provide you with 50% of your revenue?

The 80/20 Rule – How Your Top Products Provide 1/2 Your Zazzle Income

80/20 Rule – Unlocking The Key to Success

In 1906, the Italian economist, Vilfredo Pareto, conducted a study on land ownership in Italy. His findings showed that 80% of the land in Italy was owned by 20% of the population.

This principle has become widely known as the “80/20 rule”. As examples:

  • 80% of revenue come from 20% of customers
  • 80% of sales come from 20% of sales reps
  • 80% of revenue comes from 20% of products.



We are all familiar with this concept, but how far can we drill down on it?

  • If 80% of revenue comes from 20% of products, then 64% of revenue comes from 4% of products.
  • If 64% of revenue comes from 4% of products, then 51% of revenue comes from 1% of customers.

1% of Your Products Provide You With Half of Your Revenue.

Imagine that – your top 1% of products provide you with half of your Zazzle revenue. 


What are you doing to develop  new products, and move them into the top 1%?


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