One of the first things that you will want to do is edit your Zazzle store settings. At this point, you can add a brief description of the store and other information you may want to tell your customers. This could be specific information about your product offerings, coupon codes, Zazzle’s great customer policies – like 100% satisfaction. Some sellers add graphics and get creative making their storefront visually appealing. Just check for the Zazzle guidelines for what is acceptable. You are also prompted to add tags in another section on the page,that will help with your Search Engine Optimization (SEO) results.
From this page, you can also link up to your Google Analytics account to aid in monitoring your web traffic.
In the Description section, highlight what kind of products you will be selling and who you think your customer base will be – this will be your first touch-point of your retail advertising.